Food & Drink

Swedish Glace – Essential Kindness


I think we can all agree 2016 was… an interesting year. One thing that got us through the turbulent times was the record-breaking twelve months we had at the cinema. And we can put that down to the fact that a good film and some tasty treats have remained the perfect way to switch off.

Looking ahead, 2017 has some great films on the horizon and our friends at Swedish Glace have some tasty treats to match. Swedish Glace make ice cream that is vegan, dairy free and gluten free. Rather than taking ingredients out, they prefer to see themselves as putting something back in. Something essential that they feel is missing from the world – kindness.

In order to tell you a bit about themselves, Swedish Glace have made a short film (which you can watch below) containing some of their favourite scenes showing kindness. They’re testing out the concept of ‘Essential Kindness In A World Less Tolerant’ and we’d love to hear your feedback. Is their message relevant to their product? Is it an important concept that you’d support?

We have a very short survey that we’d like you to fill in with your opinion. To say thank you, we’re giving away vouchers for free ice cream to the first 500 people who fill in the survey.

‘I have always depended on the kindness of strangers’ – Tennessee Williams.






One thought on “Swedish Glace – Essential Kindness

  1. Loved this short film. Introduced me to a new ice cream which I had never heard of. Good luck with your advertising campaign.

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