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HITS AND MISSES 31 AUG – 2 SEPT: IS IT REAL? IS IT RUBBISH?

September 3, 2012

Punters keen to see three tits onscreen this weekend flocked to big budget remake TOTAL RECALL starring Colin Farrell, Kate Beckinsale and Jessica Biel. The film clocked top position with a £2.8M total and a respectable £4K average from saturation launch. At second position, resilient family hold BRAVE took £1.6M to make a running total of £18M to date, while at third, the comedy hit of the Summer, bawdy stuffed animal romp TED took £989K, putting the film on a stonking £28M to date after five smashing weeks of play. Result.

In a customary spot of low-rent horror smash n’grab, creepy kid flick THE POSSESSION took a decent opening total of £975K and fourth place, while at fifth all star comedy THE WATCH underwhelmed after decent previews to take £803K, putting the film at £2.2M thus far. At sixth place, THE DARK KNIGHT RISES took £758K, at seventh THE BOURNE LEGACY took £712K, and at eighth THE EXPENDABLES 2 took £376K, putting the sequel at £5.5M, guaranteeing the film will alas not hit the heady heights of the original, which totalled £10.6M back in 2010. To quote Sly Stallone, rest in pieces. At ninth position, optimistically titled comedy KEITH LEMON: THE FILM took £370K, putting the ‘film’ at £2.5M so far, while finally at tenth DIARY OF A WIMPY KID: DOG DAYS took £278K, putting the kid-friendly threequel on £7M after five weeks of play.PO

Of the remaining openers, gross out farce A FEW BEST MEN underwhelmed with £263K and a very low £906 average from 293 sites, while limited openers BERBERIAN SOUND STUDIO and SAMSARA both did decent opening business with £41.5K and £41.1K apiece respectively. More successful was Picturehouse entertainment’s own doc smash THE IMPOSTER which sustained into a second week of play to take £209K, putting the film on a smashing £690K to date.

Over in the states, a typically quiet Labor day weekend (answers on a postcard please as to what the hell that is), the big hit proved to be horror THE POSSESSION at a cool £17M total and the top spot. At second, gangster yarn LAWLESS launched soft to £9.6M from an arguably very wide 2,888 site release, while at third THE EXPENDABLES 2 dwindled to just under $9M, putting the film on $66M so far.

From this Friday, expect a crowded slate on new titles, including saturation launches for bloody comic book caper DREDD 3D, riveting gangster yarn LAWLESS and high-concept bodice ripper ANNA KARENINA. On a smaller scale look out for American sci-fi LOVE, cautionary doc THE QUEEN OF VERSAILLES and Berlin hit TABU. Take your pick.

PR.

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2 Comments leave one →
  1. Jason Wood permalink
    September 3, 2012 4:43 pm

    Hey Paul,
    Not sure I can agree with your diagnosis of the Berberian Sound Studio box office. A screen average of 1873 is quite impressive I think. The film had 5 star reviews across the board and is regarded as one of the key British films of recent times. It’s the kind of immersive arthouse experience I think we all believe in. Good to see the success of The Imposter continuing but let’s give credit where it’s due to non Picturehouse titles too.

  2. paulridd permalink
    September 3, 2012 5:52 pm

    Hi Jason,

    I have amended my phrasing to not group the film with A FEW BEST MEN, forgive my carelessness. I totally acknowledge all the great coverage and that this is a decent opening. But THE IMPOSTER, a five star British film is averaging £2,755 in its second weekend, and I need to acknowledge that, just as I’ve previously flagged up where our films have not performed as well. Keen to be as impartial as possible.

    Cheers,

    Paul.

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