Hits & Misses: No change at the top then…

The Top Ten is once again dominated by the seemingly unstoppable INCEPTION & TOY STORY 3 both here, and over there in the land of the free, brave etc. In what’s becoming a familiar sight here at Hits & Misses INCEPTION dropped by just 36% in it’s third week of release in the US and is well on it’s way to breaking the $200M mark. TOY STORY 3 meanwhile is still doing stellar business in the UK, holding on to the top spot in it’s 2nd week of release with the 3D version netting a screen average of £14,575 across 407 sites.

KARATE KID narrowly wins the Battle of the 80′s with THE A-TEAM for 3rd and 4th spot in the UK this week.

Despite what you might think it’s not all animated toys and dream thieves in movie land, with the latest Steve Carell/Paul Rudd flick DINNER FOR SCHMUCKS – a US remake of the French comedy DINER DE CONS – opening to very respectable figures, taking just over $21.6M and landing firmly in second place.

The Angelina Jolie spy-thriller SALT is still performing in the US, dropping a relatively low 46% in it’s second week.

Steve Carell must look like a big dollar sign to movie producers, DESPICABLE ME is still in the top 5 in the US this weekend.

On the Misses side of things this week two high profile films; CATS & DOGS: THE REVENGE OF KITTY GALORE and CHARLIE ST. CLOUD both massively underperformed, with CHARLIE ST. CLOUD dropping an unhealthy 32% on it’s second day of release. Reviews were bad across the board for this Zac Efron pic. KITTY GALORE took just under $12M from a pretty massive 3,705 theatres. THE SORCERER’S APPRENTICE dropped 55%.

GAINSBOURG opened to disappointingly modest figures here in the UK given the relatively high visibility marketing campaign, pulling in an average of £2,207 at 11 sites.

While the indie-comedy THE KIDS ARE ALRIGHT grossed a very respectable screen average of £4166 over 847 sites. Looks to do well when it’s released in the UK in October.

Andy Moore - Programming Dept.